久岁伴童装
儿童好内衣
就选久岁伴
儿童好内衣
就选久岁伴
概念重构 : 美好的共同记忆符号
Beautiful common memory
结合市场竞争环境,挖掘机会,0708为久岁伴提出并确立“儿童好内衣 就选久岁伴”的品牌定位,有意引导久岁伴抢占一个较为宽泛的概念,品类确立为“儿童内衣生活馆”,可装载儿童内衣相关细分品类,融入体验式终端零售兴起的市场趋势。
按照0708体系造品牌工作法,我们提出“自然、健康、舒适”的理念,展开包括品牌超级符号、商业空间在内的设计和战略落地工作。
久岁伴经过此次的品牌再造之后,项目完成交付后不到一年的时间里,随着品牌方的高效运营,发展迅猛,至今, 久岁伴在全国各大购物中心,已开店近600余家。
服务
童装 集合店
地点
中国广州
客户
久岁伴
接触
品牌全案升级
标志
VI视觉系统
空间设计
标志
VI视觉系统
空间设计
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