水中花
%waflow %love
%waflow %love
“新生代”消费者心智剖析
近年来,内衣市场重新洗牌,整体呈现消费升级趋势,年轻消费力量涌入,内衣相当于出街的时尚单品,传统品牌如何抓住机遇,实现品牌年轻化。品牌想要突破同质化的重围,杀手锏就是要创造新的视觉、新的物种。现如今消费者更加追求健康舒适、流行款式、色彩搭配以及消费体验。消费观念的改变,正在推动内衣市场悄然重塑。
品牌超级符号建立
回归产品与消费需求本身,0708以跨界的设计思维与跨领域的设计手段,为水中花构建了新的品牌超级符号,由“一水一花”演变而成,以全新的视角诠释水中花%爱的品牌精神,百分百水中花,百分百爱,其演绎的是三重含义:对产品%匠心、对女性%真心、对生活%自由,将产品语言转化为消费者语言,结合品牌故事以及价值理念,探索出水中花的精神内核“%”,以此延伸品牌的心智语“ %waflow %love ”,传达“真实、纯粹、爱”的价值主张。
生活化场景空间体验
构建场景化的空间体验,打造女性生活方式品牌。
服务
内衣
地点
中国杭州
客户
水中花内衣
接触
品牌价值提炼
标志视觉系统
超级符号
空间店面
标志视觉系统
超级符号
空间店面
![](https://res.0708ad.com/uploads/20220419/ab20e7962de1b2efc8c9ce0488affde9.jpg)
![](https://res.0708ad.com/uploads/20220419/a8238cd961025f2ceda2439e63d1a3a5.jpg)
![](https://res.0708ad.com/uploads/20220420/3ad1790d00a055a04479ff1de90b1862.png)
![](https://res.0708ad.com/uploads/20220420/c1490226004209a81952b02dd09614a3.png)
![](https://res.0708ad.com/uploads/20220419/6eff81edd90bebbdd6dd66cd8348b0c0.jpg)
![](https://res.0708ad.com/uploads/20220419/b08fad8e0f90a43938f2262999b98a22.jpg)
![](https://res.0708ad.com/uploads/20220419/2fab5a7a78d1817860eaf87961840b1e.jpg)
![](https://res.0708ad.com/uploads/20220419/110037376604d31b108c8ed3bb4c9da2.jpg)
![](https://res.0708ad.com/uploads/20220419/ab20e7962de1b2efc8c9ce0488affde9.jpg)
![](https://res.0708ad.com/uploads/20220419/a8238cd961025f2ceda2439e63d1a3a5.jpg)
![](https://res.0708ad.com/uploads/20220420/3ad1790d00a055a04479ff1de90b1862.png)
![](https://res.0708ad.com/uploads/20220420/c1490226004209a81952b02dd09614a3.png)
![](https://res.0708ad.com/uploads/20220419/6eff81edd90bebbdd6dd66cd8348b0c0.jpg)
![](https://res.0708ad.com/uploads/20220419/b08fad8e0f90a43938f2262999b98a22.jpg)
![](https://res.0708ad.com/uploads/20220419/2fab5a7a78d1817860eaf87961840b1e.jpg)
![](https://res.0708ad.com/uploads/20220419/110037376604d31b108c8ed3bb4c9da2.jpg)
![](https://res.0708ad.com/uploads/20220420/6e0f71c3cd8f0150644f30c9e5eae804.jpg)
![](https://res.0708ad.com/uploads/20220420/13cf2b86a04a2ce1115aea1be7c31dbd.jpg)
![](https://res.0708ad.com/uploads/20220420/2f4bb9e5e37c5c2a3735821eca09d9b2.jpg)
![](https://res.0708ad.com/uploads/20220420/da8c1a926d15cb43b99245a8c8b52905.jpg)
![](https://res.0708ad.com/uploads/20220420/db910dabe36aa5ebd9f9a4d651dfaf28.jpg)
![](https://res.0708ad.com/uploads/20220420/f9a182f01d3763e558d5be6aceec5414.jpg)
![](https://res.0708ad.com/uploads/20220420/c964120320c223cda17c7bd8610e574c.jpg)
![](https://res.0708ad.com/uploads/20220420/f1170197d26d820bfcce82549c968d56.jpg)
![](https://res.0708ad.com/uploads/20220420/ceeddf9133bccd61794b182502379af3.jpg)
![](https://res.0708ad.com/uploads/20220420/7cd152f02716fb8e3b5e33589d6f5e68.jpg)
![](https://res.0708ad.com/uploads/20220420/5757a12fa949ab0fd285cee7b27f42f8.jpg)
![](https://res.0708ad.com/uploads/20220420/78cdd83607b1441301747c1dfdf2dac0.jpg)
![](https://res.0708ad.com/uploads/20220420/6e0f71c3cd8f0150644f30c9e5eae804.jpg)
![](https://res.0708ad.com/uploads/20220420/13cf2b86a04a2ce1115aea1be7c31dbd.jpg)
![](https://res.0708ad.com/uploads/20220420/2f4bb9e5e37c5c2a3735821eca09d9b2.jpg)
![](https://res.0708ad.com/uploads/20220420/da8c1a926d15cb43b99245a8c8b52905.jpg)
![](https://res.0708ad.com/uploads/20220420/db910dabe36aa5ebd9f9a4d651dfaf28.jpg)
![](https://res.0708ad.com/uploads/20220420/f9a182f01d3763e558d5be6aceec5414.jpg)
![](https://res.0708ad.com/uploads/20220420/c964120320c223cda17c7bd8610e574c.jpg)
![](https://res.0708ad.com/uploads/20220420/f1170197d26d820bfcce82549c968d56.jpg)
![](https://res.0708ad.com/uploads/20220420/ceeddf9133bccd61794b182502379af3.jpg)
![](https://res.0708ad.com/uploads/20220420/7cd152f02716fb8e3b5e33589d6f5e68.jpg)
![](https://res.0708ad.com/uploads/20220420/5757a12fa949ab0fd285cee7b27f42f8.jpg)
![](https://res.0708ad.com/uploads/20220420/78cdd83607b1441301747c1dfdf2dac0.jpg)
推荐案例